Forever 21 Lalaport
Lalaport, Kuala Lumpur
About P2.5 Indoor LED Screen for Forever 21 Lalaport
Our project team has successfully installed and commissioning two iconic installations for the Forever 21 outlet at the newly launched Lalaport at Bukit Bintang City Centre, Kuala Lumpur. This is a fast-tracked project where we complete the design and installation within one month.
The first LED screen is a three-sided P2.5 LED screen formed in a U-shape that wrap around a column. Each side of the screen measures 960 x 1920mm. The joint of the three-sided LED screen is minimal by using specially designed 45-degree LED module. This enables seamless viewing experience from a distance, enhancing the shopping atmosphere in the outlet.
The second LED screen is an ultra-wide 7040 x 1920mm P2.5 LED screen right behind the counter. It has a very high-resolution of 2816 x 768 pixels, suitable to display dynamic and changing contents, attracting visitors’ eyeballs. The LED screen implementation is to fit to Forever 21 new corporate identity to have a modern and dynamic store environment.
About Forever 21
Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984, it is currently operated by Authentic Brands Group and Simon Property Group, with about 540 outlets.
Forever 21 is at the heart of fashion, introducing the most up-to-date runway designs and trends to stores, with a steady stream of new pieces arriving every day to delight all but the most passionate fashionista.