Top Companies That Use LED Screens in Malaysia
Consumer behaviours are changing fast. Traditional marketing and advertising campaigns are facing challenges nowadays. People are losing interest in traditional media such as signboards, banners and posters. It is getting harder for businesses to capture their audience’s attention.
Brand awareness plays an important role in every business. A business’ marketing journey can fail badly If the business message fails to reach its target audience.
More and more businesses are turning to using LED screens in engaging their audience. But why is LED screen getting popular?
In this article, we look at the companies that use LED screens in their businesses.
1. Tropicana Corporation Berhad
Tropicana Corporation Berhad is one of the leading conglomerates in Malaysia. It operates in several business segments such as property investment, property development, property management, recreation and more.
Tropicana Corporation Berhad is constantly innovating with new and exciting ideas. To underline the group’s commitment to its digitalization journey, the group has launched Tropicana Experiential Hall on 21st April 2021. It is a luxurious event space that is equipped with a huge LED display and a professional sound system.
The P3 LED screen has a pixel pitch of 3.0mm. It is suitable for any applications in event halls, building lobbies, conference rooms, and retail stores.
The huge indoor LED display can offer modern experiences to event attendees. It is an effective display to engage and greet attendees with attractive digital content such as videos, graphics and images.
2. Sunway Velocity Mall Sdn. Bhd.
Sunway Velocity Mall Sdn. Bhd. is a subsidiary of Sunway Berhad, one of the most admired companies in Malaysia. The company is in charge of managing Sunway Velocity Mall. The mall is a seven-storey shopping centre with hundreds of retail outlets and restaurants. Located in one of the most populated areas in Klang Valley, the shopping mall welcomes millions of visitors annually.
To reach its customers with promotional messages and announcements more effectively, the management company decided to install an L-shape P4 LED screen and an ultra-long P4 LED screen at Vanity Atrium.
Both LED screens are installed at strategic locations. The screens are easily accessible by visitors. Besides, attracting visitors’ attention is now easier due to the unique shapes and the vibrant image quality of the LED screens.
3. Groupe SEB Malaysia Sdn. Bhd. (Tefal)
Owned by Groupe SEB, Tefal is one of the most famous brands of kitchen appliances. Innovation is one of the most important factors in its business success. Tefal has always been listening to consumers. It designs and introduces products that can meet consumers’ needs.
Consumer behaviour is constantly changing as time changes. Tefal understands the importance of using effective tools in reaching target customers. As a result, Tefal Malaysia chose to install a transparent LED screen at one of its retail stores.
A transparent LED screen is also known as a see-through LED display. The display looks cool and unique. With an extraordinary visual experience, the display can help the business to attract walk-in traffic.
The transparent LED screen is a revolutionary product that is widely used in both indoor and outdoor applications. In addition to retail advertising, the display is also commonly used in the field of architectural media. The screens are installed on building walls or windows without affecting the aesthetic appeal of the buildings.
4. Beverly Group Sdn. Bhd.
Beverly Group is a property developer. The company is involved in various residential and hospitality projects in Malaysia. To sell and promote residential projects, a sales gallery plays an important role in providing a platform where homebuyers can connect with the developer.
To grab visitors’ attention, the group has installed a P2.5 Indoor LED Display at the Equine Residence Sales Gallery and a P2.5 Indoor LED Display at the Altris Sales Gallery.
Indoor LED display is widely used in sales galleries. The display is bright and can offer a stunning viewing experience with vivid colours. The P2.5 LED display has a pixel pitch of 2.5mm and can display high-definition pictures.
The application of LED display in the sales gallery can grab attention easily and thus drive engagement. The screen can be used to display promotional videos and project introduction videos.
5. Emax Beauté International Sdn. Bhd.
As one of the biggest players in the beauty industry in Malaysia, the company has been offering a wide range of facial treatments and solutions to meet clients’ needs. The company owns three famous brands in Malaysia, namely Beauté Library, Venusde and Curvena.
The company chose to install a P3 outdoor LED screen at its Beauté Library wellness centre at Mid Valley City, Kuala Lumpur. The LED screen is installed at the storefront to grab the attention of passers-by.
It is very important for brick-and-mortar businesses to consider storefront window displays. The displays will act as the first impression of the business. A good impression can always drive walk-in traffic and thus increase sales numbers.
6. UA Sports Malaysia Sdn. Bhd. (Under Armour)
Under Armour is one of the biggest sportswear brands in the world that has been constantly delivering great products that empower athletes and sports enthusiasts. Under Armour is all about performance. To provide the best possible products, the company has been actively tackling every challenge head-on.
The company has several retail outlets in Malaysia. To engage in-store customers more effectively, the Under Armour store at Pavilion KL has installed two P2 vertical LED screens and two P3 indoor LED screens. The screens can help to boost product appeal greatly.
Besides, the Under Armour store at Mid Valley Megamall has also installed a large retail LED screen on the ceiling. The extraordinary P3 LED screen is definitely a great attention grabber.
7. EXSIM Group
EXSIM Group is one of the well-known property developers in Malaysia. The company’s portfolio covers both residential and industrial projects.
EXSIM Group has installed a high-definition P2.5 Indoor LED display at its sales gallery at Empire City, Petaling Jaya. The large LED screen acts as a great decoration at the sales gallery to create a modern visitor experience. It is also used to display videos of the property project involved.
Besides, the company also decided to use a large ceiling LED screen at its Rosewoodz Sales Gallery at Bukit Jalil. The P5 ceiling LED screen provides an extraordinary viewing experience with engaging content. It helps to transform the sales gallery into a world of fantasy.
8. Eco Meridian Sdn. Bhd.
Eco Meridian Sdn. Bhd. manages the Setia SPICE Convention Centre at Bayan Lepas, Pulau Pinang. The convention centre is a new landmark in Penang island, the Pearl of the Orient. Located only a few minutes’ drive from Penang International Airport, the convention centre is a premier destination for various world-class exhibitions and events.
The company has installed a P2.5 indoor LED display at the lobby of the exhibition centre. The LED screen can be used to display announcements and event information. It can be also used to provide directional guidance to visitors.
9. Lacoste Malaysia
Founded by the tennis legend René Lacoste, Lacoste is a clothing company that sells sportswear, leather products, perfume, footwear and towels. The brand logo of a green crocodile is highly recognizable by the public.
The company installs a P2.5 indoor LED screen at its retail store at Bandar Sunway. The LED screen has a pixel pitch of 2.5mm. It is one of the best digital displays to be used for in-store advertising. An attractive LED screen can help to engage in-store customers effectively. It can also help to improve brand awareness.
10. Lotte Chemical Titan (M) Sdn. Bhd.
While LED screens are widely used in business applications such as advertising, customer engagement and exhibitions, some companies choose to use LED screens in their meeting rooms.
Lotte Chemical Titan is one of the largest producers of polyolefins and olefins in Malaysia. It installs a P2 LED screen in its meeting room. Companies often use LED screens to reach their customers. But do you know LED screen is also a great tool in improving engagement in a meeting room?
Using an LED screen in a meeting room can provide many benefits to the company. It provides better screen visibility with sharp and vibrant content. It also has a wider viewing angle and can provide a superior viewing experience to everyone in the room regardless of the seat position. Besides, it can also give a great impression to guests who visit the meeting room for the first time.
Conclusion
Every business investment is made after much thought and careful consideration. There are always reasons why companies decide to use LED screens to achieve their goals. LED screen is not hype. Whether it is retail, property, transportation or hospitality sector, it allows companies from different industries to engage their audiences more effectively.
Like any other tool, using an LED screen has both advantages and disadvantages. But more importantly, you need a well-planned business strategy to run an effective campaign. So, is LED screen the right tool for your company?
