Top 8 Digital Billboard Advertising Companies in Malaysia
The outdoor advertising industry is never a stranger. The industry has been existing for a century. Advertising mediums such as billboards and signages have been around since the early 20th century. They are old but surprisingly, they have never stopped growing and adapting to new advertising trends.
Today, digital billboard is one of the most popular outdoor advertising mediums in Malaysia. Digital billboard has surpassed its predecessor or traditional billboard, to become advertisers’ and business owners’ favourite. It is an effective advertising tool in reaching wide audiences and potential customers.
To reap the benefits of billboard advertising, owning a billboard can be a great investment since you can have full control of your advertising campaigns. You can also generate additional income by leasing the ad space. Many digital billboard solution providers in Malaysia can help you to design and install your billboard.
However, if you are looking for a short-term advertising campaign or do not plan to own a billboard, you can always choose to advertise with LED billboards by purchasing ad spaces from media owners or billboard advertising companies.
In this article, we will look at the top 8 digital billboard advertising companies in Malaysia.
- Big Tree
- WOW Media
- Laguna
- Unilink
- Power Screen
- Brandavision
- Sky Blue Media
- Magnum LED
1. Big Tree
Big Tree is a well-known out-of-home advertising solution provider in Malaysia. It offers a wide range of services, including digital billboards, lightboxes, traditional billboards, and outdoor signages.
As technology advances, Big Tree has been investing heavily in dynamic digital out-of-home (DOOH) solutions. It owns digital billboards in multiple strategic locations such as Jalan Sultan Ismail, Jalan Bangsar, USJ, KL Sentral, and Lebuhraya Damansara Puchong (LDP).
In 2021, Big Tree has introduced a giant digital billboard in the heart of the Golden Triangle. This is a unique digital display as it can be used to display stunning anamorphic 3D content. A combination of perspective art and an LED screen can provide viewers with unforgettable experiences.
2. WOW Media
WOW Media is one of the fastest-growing outdoor advertising companies in Malaysia. It has an extensive portfolio of digital billboards in some of the best landmark locations in Klang Valley.
From populated suburban areas to city centres where business and entertainment are concentrated, customers can always find the most suitable ad spaces for their campaigns.
Some of the digital billboard locations are Jalan Klang Lama, Jalan Raja Laut, Jalan Bukit Bintang, Jalan Kepong, Taman Sri Rampai, and Jalan Sri Hartamas.
3. Laguna
Since established in 2005, Laguna prides itself as one of the largest digital billboard companies in Petaling Jaya, Selangor. For years, Laguna has been focusing on providing large format digital billboard advertising services.
Laguna is undoubtedly one of the leaders in digital billboard advertising since it owns a huge number of digital screens in Klang Valley. And when we say huge, we mean very huge!
Most of Laguna’s digital billboards are located in the five most-used highways in Klang Valley. They are LDP Highway, Sprint Highway, Federal Highway, MRR2 Highway, and NKVE Highway.
At the time of writing, Laguna owns a total of 33 digital screens on these five highways, including a whopping number of 13 digital screens along the Federal Highway.
4. Unilink
Since incorporated in 2005, Unilink Outdoor has been providing a wide range of billboard services including digital billboards, unipole billboards, free-standing billboards, and overhead bridge billboards.
Unilink has been working with the most exceptional brands in Malaysia. Its extensive client portfolio includes big names such as Coca-Cola, Unilever, Maybank, Petronas, KFC, and Celcom.
5. Power Screen
Owned by Hi-Q Media (M) Sdn Bhd, Power Screen is one of the pioneers in Malaysia’s digital out-of-home (DOOH) industry. Power Screen prides itself as the first outdoor LED screen owner in Malaysia.
What is unique about Power Screen is the fact that it owns digital screens in several other states beside of Kuala Lumpur and Selangor. While owning digital billboards in highly populated city areas such as Times Square, Jalan Universiti and Ampang Point, Power Screen also ventures into other target markets in Ipoh, Malacca, Kuching, Kota Bharu, Kuantan, Johor Bahru, and Kuala Terengganu.
6. Brandavision
With a heavy focus in retail advertising, Brandavision runs its business with a slightly different nature when compared to other billboard owners.
Brandavision offers digital billboard ad spaces at the two most prominent shopping malls in Bukit Bintang – Pavilion Kuala Lumpur and Fahrenheit 88. Some of the outdoor spaces offered are overhead bridge billboards, outdoor LED screens, and large-format digital billboards.
The large billboard at Pavilion Elite is no stranger to most Malaysians. The billboard offers a very high ad visibility since the mall entrance is always crowded with pedestrians and tourists. Besides, the giant screen has become famous when Pavilion KL launched the first 3D anamorphic content in February 2021. The golden bull managed to create a hype on social media that time.
7. Sky Blue Media
Sky Blue Media is one of the most innovative outdoor media owners in Malaysia. It offers data-driven DOOH solutions that can help media buyers and businesses in making better decisions.
Sky Blue Media makes programmatic DOOH a top priority in its business. The programmatic solution can help to automate and smoothen the purchases of digital ad spaces. Besides, it also offers services that can provide real-time information and insights to help businesses in running the most effective outdoor campaigns.
In addition to offering static billboards and lighting poles’ LED displays, Sky Blue Media also provides ad spaces on its LED billboards. Most of its digital billboards are installed on overhead bridges in high-traffic areas.
8. Magnum LED
For years, Magnum LED has been helping businesses in running outdoor digital campaigns in Penang and Kuala Lumpur. It has worked with several notable clients such as IJM Land, Penang Foodie, Amanah Raya, and LHDN Malaysia.
Although Magnum LED does not provide any large-format digital billboard, its digital billboards are located strategically in some of the busiest areas such as Jalan Loke Yew Roundabout, Komtar, and Penang Plaza.
Conclusion
We hope that this list of top Malaysian digital billboard advertising companies can help you in finding the most suitable partner to run your outdoor campaign. However, if you are looking to have full control of your billboard campaign, feel free to contact Big Screen Media for any inquiries. As one of the top digital billboard solution providers in Malaysia, we can help to provide the best outdoor LED billboard solution that meets your unique requirements.